You’ve built the gym, put in the hours, and kept things running—FOR NOW. Motivation dips, clarity fades, and the pressure to deliver results rests on your shoulders. That’s a tough spot for any gym owner, and it’s time to change course.
In your Gym Health Check with Korey Gibson, you’ll tap into proven strategies and insights from someone who’s built and turned around gyms before. This isn’t theory—it’s practical, hands-on experience tailored to your unique business.
You’ll uncover what’s blocking growth, identify your biggest opportunities, and learn exactly how to realign your staff, memberships, layout, pricing, and profits. When your gym’s foundation strengthens, everything else will follow.
This is about absolute honesty, clarity, action, and momentum—designed to help you lead your gym with confidence, not overwhelm.
Dedicated to empowering whānau (families) to create lives filled with abundance, purpose, and intergenerational wealth. As a proud Māori from Kāi Tahu, Ngāti Huia, and Ngāti Raukawa, my mission is to inspire and lead by example, helping to build strong, informed, and optimistic communities that thrive on discipline, motivation, and legacy.
With over 25 years of experience in health and fitness, I founded Boot Camps Australia (51 locations), co-founded Quest Health Clubs and Snap Fitness NZ (57 locations), and went on to establish successful ventures such as MyFirstGym, Fit Futures Academy, and Kiwa Eco Escapes. My businesses have grown across New Zealand, Australia, and the UK.
Consistency is the cornerstone of effective leadership. When your team knows what to expect from you, regardless of the challenges or pressure you face, it builds trust and reliability. Leading with steady, dependable actions shows your team that you are committed and grounded, even in tough times. This unwavering presence creates a safe environment where people feel valued and understood. Over time, consistent leadership fosters loyalty and drives collective momentum, because your team knows you’ll be there—not just when it’s easy, but especially when it matters most.
It’s important to recognise that these principles extend beyond the workplace—they apply just as much to your home life.
"Your satisfaction is important to us. If, within 7 days of your purchase, you feel our communication hasn’t met expectations, we’ll offer a 50% refund—no hassle, no hard feelings."
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Korey was the founding member of the Snap Fitness New Zealand master franchise team who within 9 years grew Snap fitness from 1 club in Christchurch to 57 snaps making the business the largest chain of gyms in the country by location size. Korey’s membership sales processes, strategy and education is now used in snap fitness locations globally as his former students have gone on to continue the skill set they learned from him. Korey is able to take people from all backgrounds, cultures and situations, and bring the best out of them and instil a sense of purpose to inspire them to become their best versions.
Global Chief Product Officer Liftbrands USA
My sales career was forged almost 2 decades ago with Koreys' Strictly Sales "Help don't Sell" principles that made selling with ethics and integrity - fun, exciting and created incredible results! Koreys' sales structures and ethos kindled an enthusiasm within me that has been the foundation for so many ventures across various industries such as health, wellness, real estate and business consulting. They’ve allowed me to pivot into whatever I’ve wanted to do and succeed.
Mind Coach - Australia
Korey, thank you for all you have taught me, pushing me to be successful and teaching me about sales, communication and much more, your knowledge and coaching has been helpful for me, and I feel it has helped me grow into a more determined and strong-willed person who is willing to become successful.
MyFirstGym New Zealand
Gym owners who are stuck, can’t get their gym to where it needs to be, and are running out of time, energy, and money—the shot clock is ticking.
You can expect clear insight into where your gym stands now, a realistic timeline for where it can be, and a clear plan of immediate actions. I’ll make the tough calls and give you the honest feedback you need to build a strong foundation for growth.
Once your booking is confirmed, we’ll reach out to lock in the logistics—your preferred date, venue, start time, and any tech or facility requirements. We’ll also arrange a short call to discuss your specific challenges and ensure the session is tailored to hit your key objectives.
At the checkout you will have the option of paying in full or purchasing via AfterPay for those who are in New Zealand.
